Your Next Great Stock: How to Screen the Market for Tomorrow’s Top Performers 

Your Next Great Stock by Jack Hough is a practical, research-driven guide to identifying tomorrow’s winning stocks before they make their big moves. Instead of chasing headlines or relying on gut feeling, this book shows traders and investors how to apply proven stock screening strategies that consistently uncover high-potential companies in any market environment.

Hough, a seasoned financial journalist and senior editor at Barron’s, blends sharp analysis with storytelling, making complex investment concepts easy to understand. The book demystifies stock-picking by revealing the “clues” hidden in company financials, market trends, analyst reports, and valuation metrics.

Through a structured approach, readers learn how to separate hype from substance and how to build a screening system that aligns with their personal investment goals—whether they prefer growth stocks, value plays, or unique strategies inspired by legendary investors like Warren Buffett, Peter Lynch, and William O’Neil.

Packed with step-by-step stock screens, real-world examples, and practical insights, this book serves as a toolkit for anyone who wants to move beyond speculation and make smarter, more consistent investment decisions. If you’re ready to stop guessing and start identifying stocks with real potential, this guide provides the framework to help you discover your next great stock.

✅ What You’ll Learn:

• Why owning stocks is essential for building long-term wealth.
• How to develop and apply stock screening techniques.
• The difference between growth and value strategies.
• How to spot red flags and avoid unreliable strategies.
• Ways to identify companies with strong earnings, sales, and management.
• Practical “screen recipes” for finding undervalued or breakout opportunities.
• Insights from legendary investors like Buffett, Lynch, and O’Neil.
• How to know when to buy—and when to sell.

💡 Key Benefits:

• Master the art of stock screening with a hands-on approach.
• Learn to uncover hidden opportunities before they explode in value.
• Gain confidence in analyzing fundamentals and market data.
• Avoid common pitfalls like survivorship bias and misleading metrics.
• Build your own repeatable, profitable investment process.

👤 Who This Book Is For:

• Beginner to Intermediate investors seeking a clear, actionable roadmap.
• Traders and portfolio managers who want a reliable stock-picking framework.
• Anyone interested in combining fundamental analysis with screening tools for smarter investing.

📚 Table of Contents:

Part One: Your Next Great Stock

• You Should Own Stocks
• You Can Beat the Stock Market
• If Stock Picking Strategies Work, Why Haven’t They Been Used Up?
• Stock Screening Is the Best Way to Find Great Stocks
• The Rewards Outweigh the Risks
• Telling Great Screening Strategies from Not-So-Great Ones

Part Two: Tools and Clues

• How to Use a Screening Tool
• The Screeners
• Where the Numbers Come From
• Things You Can Screen For

Part Three: Strategies

• How to Use the Strategies
• The Buy High, Sell Higher Screen
• The Impatient Value Screen
• The Surprise, Surprise Screen
• The Tomorrow’s Breakthrough Screen
• The New Dogs Screen
• The Bold Is Beautiful Screen
• The Rising Expectations Screen
• The Follow the Leaders Screen
• The Accrual to Be Kind Screen
• The Sales on Sale Screen
• The Combination Platter Screen
• Guru Screens

Part Four: Your Next Great Stock, Revisited

• Which Screen Survivors to Buy
• When to Sell